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Use SMS to supplement your mobile web offering
Adapt design and content according to the device capabilities
Make it simple and take everything to mobile!
Apart from that, the Web 2.0 (and 3.0) philosophies are extended to mobile. The long
tail, web as a platform, user contributed content, importance of data, lightweight
development, perpetual beta, rich user interface, and software as service have
come to mobile now. Mashups and community are happening. We may goof up in
the terminology, but the core principles of Web 2.0 are very much relevant to the
mobile web.
And it is not just the browser that people are using to deliver mobile web
applications! Mobile widgets are showing up as a powerful way to bring the Web
to mobile devices.
Mobile Widgets and Mobile Browsers
Mobile widgets are single purpose applications. They do a particular task, are
normally based on web technologies, and can access device-specific features like
camera and phonebook. There are a few mobile widget platforms already, and more
are coming! There is little standardization between different platforms, but things
will settle in the near future.
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