The content provider can determine whether content will be supported on
the customer's handset or not and sell an appropriate version.
The merchant is not tied to network operators.
The goods or services provided may be anything??”not just something the
customer will consume on her or his mobile device.
The biggest difficulty in this system is that only users who are comfortable
using a mobile browser would use this method.
Payment gateways can get very expensive for micro payments.
If the customer does not have a credit card or WAP access, she or he is out of
our reach then!
Network operators do not like this method as it bypasses them!
??? ??? ??? ???
???
??? ??? ??? ??? ??? ??? ??? ??? ???
Making Money via Mobile Devices
[ 148 ]
Direct Billing
It is much easier to add charges for what customers purchased on their mobile
phone bills. Like the Premium SMS system, this method uses the network operators'
existing billing system to charge and manage the transactions. Customers can get
itemized bills like those for credit cards. Financial institutions (banks or credit card
companies) and network operators cooperate to make this happen.
Pages:
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198