The merchant's job is to
provide content/goods.
Customers are accustomed to this method, both in pre-paid and post-paid
subscription schemes.
The biggest drawback is the share left with the merchant. The only way to
make money here is to have more customers. A bigger pie will make your
piece bigger too!
There may be many implementation aspects involved??”starting from the
networks to support, to ensuring the content gets delivered to the customers.
WAP-Based Credit Card Payment
Customers with WAP-capable mobile devices can pay through the mobile web. The
service provider (we, the merchant) uses an online payment gateway. Customers
enter their credit card information through the mobile device and that gets
charged. Many specialized gateways offer mobile phone and PIN number-based
authentication to simplify the process for customers. The payment can also be
initialized by sending a WAP Push message to the customer, opening which will
automatically take them to the payment page.
Pros and Cons
Extends the already available infrastructure of web-based payments.
WAP Payments are more secure and provide integration flexibility to
the merchant.
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