Making Money via Mobile Devices
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Alright, so we've got PayPal working. But what if we did not want to use PayPal?
Well, there are many alternatives to PayPal! Google Checkout has started a
mobile version. Bango (www.bango.com), Obopay (www.obopay.com), and mBlox
(www.mblox.com) are leading companies that specialize in payments through mobile
devices. Not only that, there are different ways to get paid too! What we developed
so far is payment using credit cards over the mobile web. We can also use Premium
SMS, direct billing, or proximity-based technologies. Let's review these options in bit
more detail now.
Evaluating Mobile Payment Methods
The first step in evaluating mobile payment methods is to understand the context.
What is it that a customer will buy using a mobile device? Of course, mobile
payment is a huge potential market. People who have not made a single transaction
on the Internet are paying good money for Premium SMS-based services. Customers
do not mind paying for a wallpaper or ringtone using their mobile phones. The
resistance increases as the price of the goods go higher.
When we begin to choose a mobile payment method, we must understand the
customer demographics and behavior.
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