Even if you are collecting customer phone numbers on your
site, make sure you have an appropriate "Privacy Policy" and "Terms of
Use" to safeguard you. At the same time, make subscription completely
opt-in and allow for an easy unsubscribe procedure. We don't want
to irritate our customers; POTR thrives on recommendations from
existing customers!
Now that we have looked at the bones and flesh of the MMS, let's check out the skin!
They say that your smile is the most beautiful part of your face. Let's see how SMIL
can add beauty to our message!
Controlling Message Presentation
SMIL (Synchronized Multimedia Integration Language, pronounced "smile") is an
XML-based HTML-like markup language. With SMIL, you can create slide-like
presentations with text, images, streaming audio/video, and other media types.
There are many standards and specifications about SMIL, as it has been around
for quite some time. 3GPP (3rd Generation Partnership Program) has defined a
SMIL profile for MMS. W3C's Mobile Profile is compatible with that. W3C has
also defined SMIL Basic Profile and SMIL Extended Mobile Profile. For this book,
we will only look at basic SMIL.
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