When to Use This Approach
You want the same content and information architecture delivered on both
e desktop and mobile, with formatting changes to suit the device.
You want a simple and effective way to deliver on the mobile.
le You already have a lot of content styled using CSS and want to quickly make
it available on mobile.
When to Avoid This Approach
You do not want visitors to incur heavy bandwidth charges by downloading
ot all the images.
Your site visitors do not use a mobile browser that supports CSS.
itors The current site uses tables for most of the formatting, rather than CSS.
Mobile Site
Finally, you can have a full fledged version for mobile browsers. Scaling down the
display of the site or presenting the same content of a site to a mobile user is not
always the best thing. The expectations of a mobile user are very different from those
of a desktop user. As we discussed in the first chapter, when you Google for a movie
from a mobile device, you most probably want to book a ticket, rather than reading
long reviews and controversies. This means when you develop sites for mobile
devices, you should tailor not only the design, but also the navigation, flow, and
content.
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