Situated in
the heart of Silicon Valley, POTR is hugely popular amongst geeks because of its
quick delivery and round-the-clock service. With so many geek friends around, Luigi
caught on to technology early. About 25% of POTR orders come through the website.
But Luigi is not very happy.
Close to 70% of the customers picked up a phone and ordered their pizzas. Luigi
knew many by name, and even their favorite pizzas. He could guess what they
would order and where to deliver just by the hearing their name. But the business
was growing and he couldn't always take the calls. Many customers had to wait a
long time to get through the line, and then spend more time figuring out what to
order. When Luigi ran some special offers, the time per order on the phone went up
as well??”understanding the offer and then deciding to opt for it.
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Starting Your Mobile Site
[ 24 ]
POTR needed something better, faster, and more efficient. And Luigi had an
idea! What if he automated the whole process? What problems would it solve if a
customer could order a pizza on her way to the coffee machine?
Luigi knew that customers want to place an order as quickly as possible.
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