Some are
considering 4G and better technologies for faster wireless access. All in all, it means
that we can offer services that require faster net access!
Services that were earlier not possible??”like video??”have already started appearing
and will continue to grow. Subscribers set wallpapers, ring tones, ringback tones,
true tones, and download full tracks to listen to on their multimedia phones. Most
are willing to pay for games. Many companies experimenting (and some betting on)
mobile advertising??”though 79% of users felt such ads intrusive!
Mobiles are transforming from communication devices to content devices, and will
further transform to transaction devices. The evolution is happening faster than
we think.
Mobile Usage Around the World is Not the
Same
For every computer in the world, there are three mobile phones. Studies show
that by 2010, there will be 4 billion mobile phones on this planet, and if we see
the 2007 numbers, we may reach there well before 2010. 4 billion is 60% of the
global population! Mobiles have provided an affordable and accessible computing
platform. For most users, their mobile phone is their primary connection with
high-tech, and more importantly the Web!
Chapter 1
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At the same time, the maturity of the mobile market differs widely in different
regions.
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