Fans
register using this widget. When the band are doing a show, they go to Broadtexter,
select the area of the show, and send out an SMS broadcast to all those fans with the
venue and time of the show. Unlike the conventional thinking that people would
not like such updates, the idea has been a hit. Many bands had people coming in and
Getting Mobile
[ 10 ]
thanking them for the SMS! They weren't doing anything else that evening, and the
last minute text message excited them to get to the show. The band not only sold
more tickets but also got a new way to keep in touch with fans.
Imagine Twitter or Broadtexter without the mobile connectivity. We will not go
to a friend's blog to read short updates on what she or he is doing. We will forget
the reminder a band had emailed two days ago about today's event. Twitter and
Broadtexter are successful primarily because they allow updates over mobile devices
in a quick and convenient manner.
And it is not only text messages. Google has a full blown mobile site. You can access
it using a mobile phone or a PDA, and perform a search just like you would do from
a desktop. You can navigate the results using the limited keyboard you have on the
device and still get the job done.
Pages:
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28