Chapter 5 specifically looks at: running a ready.mobi test on your site, creating the
structure, design, markup, and navigation for best user experience, and collecting
user behavior data to keep enhancing the site.
Chapter 6 looks at sending text messages, and in the process covers the fundamentals
of using third-party services for messaging. We specifically take a look at: updating
order status for POTR, selecting an SMS gateway provider and setting up an account,
sending text messages using the gateway's API, understanding how an SMS message
is delivered, getting delivery status updates, setting up our own SMS gateway, and
sending bulk messages.
Chapter 7 covers: creating Multimedia Messages for special offers at POTR,
controlling message presentation, sending Multimedia Messages through our
gateway, and receiving photos from customers via MMS.
Chapter 8 explores and set up a mobile payment system for POTR. Specifically,
we look at: getting money through PayPal, evaluating mobile payment
methods??”their pros and cons, security concerns in mobile payments, using SMS
in mobile payment, Premium SMS and Short Codes, and receiving Text Messages
via a short code.
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