mobi Test 85
Time for Action: Test Your Site's Mobile Readiness with the ready.mobi Test 86
Creating the Structure, Design, Markup, and Navigation for
Best User Experience 89
Mobile Web Development Checklists 90
Strategy 90
Testing Setup 90
Structure and Page Information 91
Design and CSS 91
Images 92
Navigation and Links 92
Content 92
Markup 93
User Input 93
Objects, Security, Caching, Etc. 93
Best Practices should be Upgraded! 93
Most Good Styles of Design and Software will Work
on the Mobile Web Too 94
Table of Contents
[ iv ]
Collecting User Behavior Data 94
Time for Action: Implementing User Tracking 94
How is All the Data Tracked? 97
Covering Problem Areas 97
Tapping into the Device Data 97
Making it Easier to Ask for Help 97
Summary 98
Chapter 6: Sending Text Messages 99
Updating Order Status 99
Time for Action: Updating Order Status 100
Sending SMS Notifications 102
Getting Started with a Gateway 102
Time for Action: Registering on Clickatell 102
Integrating with Clickatell 103
Time for Action: Integrating with Clickatell to Send SMS Notifications 104
What Just Happened? 108
So What Happens at the Gateway? 109
Finding Message Delivery Status 110
Time for Action: Tracking Queued Messages 110
Querying for Message Status 112
Lessen the Load with Status Update Callbacks 112
Before You Decide on a Gateway 113
Sending SMS from Your Own Computer 114
Sending Bulk Messages 115
Summary 116
Chapter 7: Adding Spice to Messages: MMS 117
Creating a "Special Offers" MMS message 118
Time for Action: Compose an MMS message using Nokia Tools 118
What Just Happened: Understanding MMS Structure 124
Controlling Message Presentation 127
Understanding SMIL Elements 128
Modules and Elements of SMIL 2.
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