3Listen! A farmer went out to sow his seed. 4As he was scattering the seed, some fell
along the path, and the birds came and ate it up. 5Some fell on rocky places, where it did
not have much soil. It sprang up quickly, because the soil was shallow. 6But when the
sun came up, the plants were scorched, and they withered because they had no root.
7Other seed fell among thorns, which grew up and choked the plants, so that they did not
bear grain. 8Still other seed fell on good soil. It came up, grew and produced a crop,
multiplying thirty, sixty, or even a hundred times.
Mark 4:3??“8, Holy Bible (NIV). 1973??“1984 IBS. Used by permission of Zondervan.
The proof of concept has sown the seed of DSM, but in many cases that seed is just
left to fall on the ground where people stand. To make seed grow, it has to be planted
and tended??”just leaving it and hoping it will happen on its own does not work. Our
attention ?¬‚its from one topic to the next, and tomorrowwill bring us back to earth with
all the normal demands of our current project. These demands will eat up our attention
like the birds ate up the seed. There must thus be a clear commitment from managers,
accepted by the DSM development team, to actually make a serious project out of
DSM. There may be other more pressing concerns, so the project need not start
instantly.
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