Good product managers
have an intuitive understanding of what the software will provide and why it??™s the most important thing
their project teams can do with their time.
A great product manager also has a rare combination of skills. In addition to vision, she must have the
authority to make difficult trade-off decisions about what goes into the product and what stays out. She
must have the political savvy to align diverse stakeholder interests, consolidate them into the product
vision, and effectively say ???no??? to wishes that can??™t be accommodated.
Product managers of this caliber often have a lot of demands on their time. You may have trouble getting
enough attention. Persevere. Theirs is one of the most crucial roles on the team. Enlist the help of your
project manager and remind people that software development is very expensive. If the software isn??™t
valuable enough to warrant the time of a good product manager??”a product manager who could mean
the difference between success and failure??”perhaps it isn??™t worth developing in the first place.
Make sure your product manager is committed to the project full-time. Once a team is running
smoothly, the product manager might start cutting back on his participation.
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