They need to do all this while
staying one step ahead of the programmers, who are right behind them, crunching through stories like freight
trains. It??™s a big job. Don??™t underestimate it.
The product manager (aka product owner)
The product manager has only one job on an XP project, but it??™s a doozy. That job is to maintain and
promote the product vision. In practice, this means documenting the vision, sharing it with stakeholders,
incorporating feedback, generating features and stories, setting priorities for release planning, providing
direction for the team??™s on-site customers, reviewing work in progress, leading iteration demos,
involving real customers, and dealing with organizational politics.
NOTE
In addition to maintaining and promoting the product vision, product managers are
also often responsible for ensuring a successful deployment of the product to market.
That may mean advertising and promotion, setting up training, and so forth. These
ordinary product management responsibilities are out of the scope of this book.
The best product managers have deep understandings of their markets, whether the market is one
organization (as with custom software) or many (as with commercial software).
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