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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

So that even in cases where one recognizes the substantial
merits of the case for which the innovator is spokesman -- as may
easily happen if the evils which he seeks to remedy are
sufficiently remote in point of time or space or personal contact
-- still one cannot but be sensible of the fact that the
innovator is a person with whom it is at least distasteful to be
associated, and from whose social contact one must shrink.
Innovation is bad form.
The fact that the usages, actions, and views of the
well-to-do leisure class acquire the character of a prescriptive
canon of conduct for the rest of society, gives added weight and
reach to the conservative influence of that class. It makes it
incumbent upon all reputable people to follow their lead. So
that, by virtue of its high position as the avatar of good form,
the wealthier class comes to exert a retarding influence upon
social development far in excess of that which the simple
numerical strength of the class would assign it. Its prescriptive
example acts to greatly stiffen the resistance of all other
classes against any innovation, and to fix men's affections upon
the good institutions handed down from an earlier generation.
There is a second way in which the influence of the leisure class
acts in the same direction, so far as concerns hindrance to the
adoption of a conventional scheme of life more in accord with the
exigencies of the time.


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