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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"


It is of course only as to the economic value of this school of
aesthetic teaching that anything is intended to be said or can be
said here. What is said is not to be taken in the sense of
depreciation, but chiefly as a characterization of the tendency
of this teaching in its effect on consumption and on the
production of consumable goods.
The manner in which the bias of this growth of taste has worked
itself out in production is perhaps most cogently
exemplified in the book manufacture with which Morris busied
himself during the later years of his life; but what holds true
of the work of the Kelmscott Press in an eminent degree, holds
true with but slightly abated force when applied to latter-day
artistic book-making generally -- as to type, paper,
illustration, binding materials, and binder's work. The claims to
excellence put forward by the later products of the bookmaker's
industry rest in some measure on the degree of its approximation
to the crudities of the time when the work of book-making was a
doubtful struggle with refractory materials carried on by means
of insufficient appliances. These products, since they require
hand labor, are more expensive; they are also less convenient for
use than the books turned out with a view to serviceability
alone; they therefore argue ability on the part of the purchaser
to consume freely, as well as ability to waste time and effort.


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