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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

There is a gratification of the
artistic sense in the contemplation of skillful work. But it is
also to be added that no such evidence of skillful workmanship,
or of ingenious and effective adaptation of means to an end,
will, in the long run, enjoy the approbation of the modern
civilized consumer unless it has the sanction of the Canon of
conspicuous waste.
The position here taken is enforced in a felicitous manner by the
place assigned in the economy of consumption to machine products.
The point of material difference between machine-made goods and
the hand-wrought goods which serve the same purposes is,
ordinarily, that the former serve their primary purpose more
adequately. They are a more perfect product -- show a more
perfect adaptation of means to end. This does not save them from
disesteem and deprecation, for they fall short under the test of
honorific waste. Hand labor is a more wasteful method of
production; hence the goods turned out by this method are more
serviceable for the purpose of pecuniary reputability; hence the
marks of hand labor come to be honorific, and the goods which
exhibit these marks take rank as of higher grade than the
corresponding machine product.


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