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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

Perhaps as happy an
illustration as may be had of this dominance of pecuniary beauty
over aesthetic beauty in middle-class tastes is seen in the
reconstruction of the grounds lately occupied by the Columbian
Exposition. The evidence goes to show that the requirement of
reputable expensiveness is still present in good vigor even where
all ostensibly lavish display is avoided. The artistic effects
actually wrought in this work of reconstruction diverge somewhat
widely from the effect to which the same ground would have lent
itself in hands not guided by pecuniary canons of taste. And even
the better class of the city's population view the progress of
the work with an unreserved approval which suggests that there is
in this case little if any discrepancy between the tastes of the
upper and the lower or middle classes of the city. The sense of
beauty in the population of this representative city of the
advanced pecuniary culture is very chary of any departure from
its great cultural principle of conspicuous waste.
The love of nature, perhaps itself borrowed from a
higher-class code of taste, sometimes expresses itself in
unexpected ways under the guidance of this canon of pecuniary
beauty, and leads to results that may seem incongruous to an
unreflecting beholder.


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