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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

The question is further
complicated by the fact that many objects, as, for instance, the
precious stones and the metals and some other materials used for
adornment and decoration, owe their utility as items of
conspicuous waste to an antecedent utility as objects of beauty.
Gold, for instance, has a high degree of sensuous beauty very
many if not most of the highly prized works of art are
intrinsically beautiful, though often with material
qualification; the like is true of some stuffs used for clothing,
of some landscapes, and of many other things in less degree.
Except for this intrinsic beauty which they possess, these
objects would scarcely have been coveted as they are, or have
become monopolized objects of pride to their possessors and
users. But the utility of these things to the possessor is
commonly due less to their intrinsic beauty than to the honor
which their possession and consumption confers, or to the obloquy
which it wards off.
Apart from their serviceability in other respects, these objects
are beautiful and have a utility as such; they are valuable on
this account if they can be appropriated or
monopolized; they are, therefore, coveted as valuable
possessions, and their exclusive enjoyment gratifies the
possessor's sense of pecuniary superiority at the same time that
their contemplation gratifies his sense of beauty.


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