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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

The effect of the latter
in shaping the accepted scheme of life is yet to be discussed.
The canon of reputability, then, must adapt itself to the
economic circumstances, the traditions, and the degree of
spiritual maturity of the particular class whose scheme of life
it is to regulate. It is especially to be noted that however high
its authority and however true to the fundamental requirements of
reputability it may have been at its inception, a specific formal
observance can under no circumstances maintain itself in force if
with the lapse of time or on its transmission to a lower
pecuniary class it is found to run counter to the ultimate ground
of decency among civilized peoples, namely, serviceability for
the purpose of an invidious comparison in pecuniary success.
It is evident that these canons of expenditure have much to say
in determining the standard of living for any community and for
any class. It is no less evident that the standard of living
which prevails at any time or at any given social altitude will
in its turn have much to say as to the forms which honorific
expenditure will take, and as to the degree to which this
"higher" need will dominate a people's consumption.


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