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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

This desire is not guided by
a rigidly invariable standard, which must be lived up to, and
beyond which there is no incentive to go. The standard is
flexible; and especially it is indefinitely extensible, if only
time is allowed for habituation to any increase in pecuniary
ability and for acquiring facility in the new and larger scale of
expenditure that follows such an increase. It is much more
difficult to recede from a scale of expenditure once adopted than
it is to extend the accustomed scale in response to an accession
of wealth. Many items of customary expenditure prove on analysis
to be almost purely wasteful, and they are therefore honorific
only, but after they have once been incorporated into the scale
of decent consumption, and so have become an integral part of
one's scheme of life, it is quite as hard to give up these as it
is to give up many items that conduce directly to one's physical
comfort, or even that may be necessary to life and health. That
is to say, the conspicuously wasteful honorific expenditure that
confers spiritual well-being may become more indispensable than
much of that expenditure which ministers to the "lower" wants of
physical well-being or sustenance only.


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