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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

It is a question as to the award
rendered by a dispassionate common sense. The question is,
therefore, not whether, under the existing circumstances of
individual habit and social custom, a given expenditure conduces
to the particular consumer's gratification or peace of mind; but
whether, aside from acquired tastes and from the canons of usage
and conventional decency, its result is a net gain in comfort or
in the fullness of life. Customary expenditure must be classed
under the head of waste in so far as the custom on which it rests
is traceable to the habit of making an invidious pecuniary
comparison-in so far as it is conceived that it could not have
become customary and prescriptive without the backing of this
principle of pecuniary reputability or relative economic success.
It is obviously not necessary that a given object of
expenditure should be exclusively wasteful in order to come in
under the category of conspicuous waste. An article may be useful
and wasteful both, and its utility to the consumer may be made up
of use and waste in the most varying proportions. Consumable
goods, and even productive goods, generally show the two elements
in combination, as constituents of their utility; although, in a
general way, the element of waste tends to predominate in
articles of consumption, while the contrary is true of articles
designed for productive use.


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