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Veblen, Thorstein, 1857-1929

"Theory of the Leisure Class"

On pain of forfeiting
their good name and their self-respect in case of failure, they
must conform to the accepted code, at least in appearance.
The basis on which good repute in any highly organized industrial
community ultimately rests is pecuniary strength; and the means
of showing pecuniary strength, and so of gaining or retaining a
good name, are leisure and a conspicuous consumption of goods.
Accordingly, both of these methods are in vogue as far down the
scale as it remains possible; and in the lower strata in which
the two methods are employed, both offices are in great part
delegated to the wife and children of the household. Lower still,
where any degree of leisure, even ostensible, has become
impracticable for the wife, the conspicuous consumption of goods
remains and is carried on by the wife and children. The man of
the household also can do something in this direction, and
indeed, he commonly does; but with a still lower descent into the
levels of indigence -- along the margin of the slums -- the man,
and presently also the children, virtually cease to consume
valuable goods for appearances, and the woman remains virtually
the sole exponent of the household's pecuniary decency.


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