12. Persuasion is argument that aims to establish the wisdom of a course
of action.
13. Persuasion appeals largely to the feelings.
_a._ Those feelings of satisfaction resulting from approval,
commendation, or praise, or the desire to avoid blame, disaster,
or loss of self-esteem.
_b._ Those feelings resulting from the proper and legitimate use of
one's powers.
_c._ Those feelings which arise from possession, either actual or
anticipated.
14. Persuasion is concerned with--
_a._ Questions of right.
_b._ Questions of expediency.
APPENDIX
I. ELEMENTS OF FORM
+1. Importance of Form.+--The suggestions which have been made for the
correction of the Themes have laid emphasis upon the thought. Though the
thought side is the more important, yet careful attention must also be
given to the form in which it is stated. If we wish to express our
thoughts so that they will be understood by others, we shall be surer to
succeed if we use the forms to which our hearers are accustomed. The great
purpose of composition is the clear expression of thought, and this is
aided by the use of the forms which are conventional and customary.
Wrong habits of speech indicate looseness and carelessness of thought, and
if not corrected show a lack of training. In speaking, our language goes
directly to the listener without revision. It is, therefore, essential
that we pay much attention to the form of the expression so that it may be
correct when we use it.
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