+200. Appeal to the Feelings.+--Persuasion, therefore, in order to produce
action must appeal largely to the feelings. But all persons are not
affected in the same way. In order to bring about the same result we may
need to make a different appeal to different individuals. One person may
be led to act by an appeal made to his sense of justice, another by an
appeal made to his patriotism, while still another, unmoved by either of
these appeals, may be led to act by an appeal made to his pride or to his
love of power. If we would be successful in persuading others, we ought to
be able to understand what to appeal to in individual cases. Children may
be enticed by candy, and older persons may be quite as readily influenced
if we but choose the proper incentive. It is our duty to see that we are
persuaded only by the presentation of worthy motives, and that in our own
efforts to persuade others we do not appeal to envy, jealousy, religious
prejudices, race hatred, or lower motives.
EXERCISES
Show how an appeal to the feelings could be made in the following. To what
particular feeling or feelings would you appeal in each case?
1. Try to gain your parents' permission to attend college.
2. Urge a friend to give up card playing.
3. Try to persuade your teachers not to give so long lessons.
4. Persuade others to aid an unfortunate family living in our community.
5. Induce the school board to give you a good gymnasium.
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